Facies development, rent colorimetry …
On Malagasy social networks, saturated with messages encouraging to adopt lifestyles at Western standards, the image of “friendly shooting” tends to quickly obscure the reality of national precariousness. With choreographies, clowneries and demagogies “New Age”, we are working to erase obstacles to development, now measured in skyscrapers, in state-of-the-art or selfie self-food. The dominant discourse prefers to glorify everything that gives the illusion of being “white” than Auvergne or a Texan. To publish on Facebook the photo of a “white friend” in a banal and popular scene now tends to act as a certificate of social value. An idea of facies and racialized development whose theatricality is sewn by the proximity. There are many examples: a Caucasian eating a Mofo Gasy At Ra Zambà, another, pink like a candy sitting on a crowded bus in the middle of rush hour or assistant at a traditional party. Since having a “pale face” by his side during a “Famadihana”, will translate who can almost become “ennobling” among the “ancient natives”. And the “pale face” lends itself well to the game. One might think that he considers himself the tool intended to reveal to the Malagasy the socio-cultural value of the Mofo Gasythat they would never have fully perceived. Aside from the fact that it is a simple, nutritious, inexpensive food and consumed for centuries without the slightest dispute like Canadians would eat pancake, bread French, rice Chinese, breakfast. A form of “digital snobbery”, comparable to the allegory of the conquistador offering a mirror to the so -called “wild” in South America? Or, more simply, the desire to “come in peace”, the bible of innocence in hand, to discover and understand a culture? Everyone and everyone knows how it all ended for indigenous peoples in the history of the world of great discoveries. In addition, the scattered islands, with their millions of barrels of oil, gas and other resources, arouse the interest of subtracting them from the Malagasy. This is the reality of dialogue between peoples in the face of current issues, followed by digital silence after controversies. On the Malagasy Facebook planet, the disappearance of the AW ship was relegated to the background, the worsening of load shedding in the capital and the lack of lower prices at the household basket despite the drop in fuel prices.
Maminirina Rado
