The new Minister in charge of Tourism and Crafts, Viviane Dewa, has just unveiled her new program to reach one million tourists in 2028.
“ Our mission is to revitalize the tourism and craft sectors with a view to ensuring the economic development of Madagascar while fighting poverty. To do this, we will implement a program made up of seven strategic axes. Our priority is to establish governance by adopting the Tourism Code at the Parliament level. This makes it possible to attract national and international investors to the sector while facilitating access to land. Indeed, we must improve Madagascar’s reception capacity by encouraging international hotel chains to come to us to receive a million tourists in 2028 compared to around 260,000 tourists at the moment. “. The new Minister of Tourism and Crafts, Viviane Dewa, mentioned this during the handover of services with her predecessor Minister Joël Randriamandranto the day before yesterday in Tsimbazaza.
Artisans in Dubai. It then plans to strengthen the promotion of the destination internationally with the Madagascar National Tourist Office by exploring new source markets such as India, China and Africa as well as the Middle East. “ But there can be no development of tourism without improving air, sea and land connectivity. This is why I am asking for collaboration with my colleague the Minister of Transport and Meteorology, Valéry Ramonjavelo. To begin, we will develop cruise tourism by participating in international cruise fairs and building loyalty among shipowners serving the Big Island. “, she continued. To respond to his request, the responsible minister announced that two other ATR planes will strengthen the Madagascar Airlines fleet made up of 4 ATR planes in the coming months, in order to develop domestic flights. The Emirates airline will operate 4 weekly flights connecting Dubai and Tanà from September 3, 2024. Dubai has 20 million tourists. We will thus help talented Malagasy artisans to market their products there. We have raw materials to develop job-generating crafts. Which will help fight poverty », announced the responsible minister Viviane Dewa.
Preferred destination. Furthermore, “ we will continue lobbying actions with the dialogue platform and the Madagascar Tourism Confederation on the repair of national roads and the facilitation of access to tourist sites with high potential. At the same time, strengthening security at these sites is essential thanks to a partnership with the Ministry of Public Security. “, she continued. Furthermore, the training and professionalization of tourism stakeholders as well as artisans, especially in terms of know-how, design, innovation and international standards, also constitute its priority. The development of tourist attractions such as eco-tourism, water sports, seaside resorts, gastronomy and crafts is not to be outdone. “ We will also make Madagascar a preferred weekend and short stay destination for tourists from the Indian Ocean islands by negotiating direct access for regional flights to tourist sites. », said the Minister of Tourism and Crafts. And to deal with load shedding, it calls on tourist operators and new investors to promote renewable energies, especially since the investment code provides for zero-tax imports of related equipment.
Very well known in the world of tourism. Speaking about the new minister Viviane Dewa, she has skills in economic diplomacy, international trade and international negotiations. She graduated in marketing and hotel management as well as design and marketing of tourism products from the Academy of Montpellier, in France. Since January 2023, she has been general advisor to the World Federation of Chambers of Commerce WCF. Minister Viviane Dewa also contributed to the negotiation on the resumption of regional flights with Air Austral, an initiative which benefits, among others, the Anôsy region. She was national vice-president and founder of EFOI (Women’s Entrepreneurship of the Indian Ocean). Signing an economic partnership agreement between Mayotte and Madagascar is among his major achievements. Well known in the world of tourism, she ran for two terms within the Anôsy Regional Tourism Office as president of the board of directors.
Navalona R.
