Madagascar is currently present at the IFTM Top Resa or International & French Travel Market tourism trade fair which takes place from September 17 to 19, 2024 at Porte de Versailles in Paris, France.
The Madagascar National Tourist Office (ONTM), accompanied by 21 Malagasy professionals, actively participate in order to represent the Madagascar destination. These tourism players represent in particular the tourism, hotel and catering sector as well as air transport. This project took place under the aegis of the Ministry of Tourism and Crafts with the support of the Malagasy government via the Integrated Growth Poles project. Moreover, a delegation led by the responsible minister Viviane Dewa is attending this large-scale tourism and travel trade fair in Europe in order to promote and strengthen the visibility of the Madagascar destination on the traditional source market. The final objective is to attract one million tourists to visit the Big Island in 2028.
More than 30,000 professionals. As part of this IFTM Top Resa show, nearly 170 destinations will be exhibited. There are also 400 exhibitors and 1,400 brands representing the different sectors of activity linked to the field of tourism. The theme chosen for this 2024 edition is “ New sustainable horizons, let’s unite our responsibilities “. This will be an opportunity for these 21 Malagasy professionals to present their new tourism offers to players in the tourism and travel industry from around the world while establishing new partnerships on the resale of the Madagascar destination. It should be noted that more than 30,000 tourism professionals are participating in this unmissable meeting of players operating in this sector which provides jobs and foreign exchange to the nation. Furthermore, the director of the IFTM Top Resa show Laurence Gaborieau indicated that in a world where constant evolution is the only certainty, the tourism industry finds itself at the crossroads of multiple issues: environmental, digital, economic or social.
Navalona R.
