Cooperation between Madagascar and Israel is in good shape and extends over several areas, to name only trade and tourism.
This bilateral relationship has been strengthened by the establishment of an Israel-Madagascar Chamber of Commerce aimed at promoting commercial and cultural exchanges between the two countries. Speaking of the tourism sector in particular, many Israelis are interested in discovering the five-star nature of the Big Island while travel agencies have been offering stays in Israel in recent years to allow Malagasy people to travel there. make a pilgrimage. The project to create a direct air line between the two countries aimed at developing this growing sector then materialized. Indeed, a first direct charter flight from Tel Aviv to Nosy-Be is planned for December.
New issuing market
To raise awareness of this most popular destination among tourists from all over the world, a group of Israeli journalists and influencers are invited to undertake an immersive visit to the island of perfumes, as part of a “ famtrip “. They were welcomed by the Minister of Tourism and Crafts Joël Randriamandranto at Nosy-Be airport last week. This observation trip is only the beginning of a series of actions planned to promote the Nosy-Be destination internationally, we learned. With the arrival of this first charter flight from Tel Aviv, the Perfume Island is preparing to open a new chapter in its tourism development, welcoming even greater cultural and economic diversity. This is also a new source market conquered by Madagascar. The Nosy-Be Regional Tourist Office, for its part, spares no effort to promote this flagship destination of the country both nationally and internationally. Indeed, many national tourists obtained information from its stand during its recent participation in the International Tourism Fair of Madagascar (ITM) in its 10e edition, in order to prepare for the holidays.
Featured products
Furthermore, work to beautify the city of Nosy-Be continues, especially in terms of road infrastructure. Indeed, the road serving the exit from the city and Andilana is currently being rehabilitated. This will make it easier for tourists to travel to the sites that make Perfume Island special while increasing its attractiveness. It should be remembered that the Integrated Growth Poles (PIC) project contributes financially to the renovation of the roads in the city of Nosy-Be. The economic benefits of the immersion visit of this group of Israeli journalists and influencers can only be positive for all stakeholders on the Perfume Island who mainly depend on tourism. In addition to the attraction of Madagascar’s five-star nature, it is also clear that Israelis love the Big Island’s flagship products, to name only lychee, vanilla and spices, it has been argued.
Navalona R.
