Antananarivo, May 28, 3:15 p.m. – @camsoutravel, 228,000 followers on Instagram. @lifeofmikeza, 91,500 followers. @campsbaygirl, 291,000 followers. @adrienraza, 471,000 followers. @traveltipforyou, 503,000 followers. @monsieur.voyagee, 230,000 followers. These are some of the 11 international “influencers”, “content creators”, invited by the national tourism office of Madagascar, Radisson Hotel Group and Ravinala Airports, to discover the Big Island in order to then introduce it to their subscribers on social networks. “By sharing their experiences through photos, videos and captivating stories, these influencers will help to strengthen the notoriety of Madagascar by drawing the attention of travelers from around the world to the richness and diversity of the country”, underlines the Ministry of Tourism and Crafts which sponsors the initiative.
Arrived in Madagascar last Saturday and are currently in Nosy Be for four days to discover the riches and beauties of the island of perfumes. They will, among other things, visit Nosy Sakatia, an island renowned for its crystal clear waters where snorkeling activities can delight diving enthusiasts. The Ministry of Tourism also highlights its tranquility where you can “reconnect with nature and appreciate the intact beauty of a preserved environment”.
These 11 influencers come from France, Spain, South Africa but also Madagascar, like @drones.mg who comes with his 27,400 followers on Instagram and 15,000 subscribers on Facebook. During their first two days on the island, they visited the capital’s tourist destinations. They were thus able to discover the cultural and gastronomic diversity of the Malagasy capital as well as local know-how in terms of crafts.
