Tourism: Madagascar in the top 10 favorite African destinations
Since 2003, the Spanish consulting firm Bloom Consulting has published every two years, in partnership with The Economist, Forbes, The Guardian And CNN, her Country Brand Ranking for Trade and Tourism, which ranks the best tourist and commercial destinations in the world, out of a set of 203 countries and territories.
Regarding Africa, the 2022-2023 edition ranks Madagascar ninth out of 54 in the list of African countries perceived as the most attractive by tourists. For its evaluation, the study is based on the economic performance of countries in terms of tourism, their strategies of nation branding (everything that contributes to enhancing the country’s brand image), without forgetting their online presence, the importance of social networks in attracting travelers proving crucial today.
An excellent performance for the Big Island which was still only seventeenth in 2015, and which is getting closer year by year to the two tourist leaders in the sub-region, Mauritius (fourth) and the Seychelles (eighth). Enough to stimulate its ambition to receive by 2023,
500,000 tourists. According to forecasts from the supervisory ministry, the Malagasy tourism sector should then generate a billion dollars in revenue and contribute 15% to GDP.
And more good news, this time from the online travel guide Travel Lemming which announces that Sainte-Marie Island (Nosy Boraha), northeast coast, is ranked for 2023 as the leading travel destination in Africa and fourth in the world. This guide, operating from the United States, is consulted by more than six million travelers,
