The 10th edition of the Madagascar International Tourism Fair (ITM) and the first edition of the Madagascar International Craft Fair (IHM) have as their main theme “The art of traveling…”. These two important events for the tourism and craft sectors take place from June 20 to 23 at the International Conference Center (CCI) Ivato, with the support of Orange Madagascar as official sponsor.
On the occasion of the inauguration ceremony, President Andry Rajoelina highlighted the importance of promoting tourism in Madagascar, a key sector for the local economy. He also stressed that this year, craftsmanship is in the spotlight, particularly during the first edition of the IHM. According to him, these two sectors are essential for the country’s tourism industry. Sustainable tourism contributes to economic development by creating wealth and jobs, while increasing foreign currency inflows, while crafts promote the activities of Malagasy artisans and encourage the export of artisanal products.
The Malagasy Head of State also announced measures aimed at creating a favorable investment environment for rapid, sustainable and efficient development of tourism, such as the launch of cable transport in the capital tomorrow and the start of construction from an artisanal village near Ivato airport.
The travel industry constitutes a fundamental and crucial economic pillar for the growth of the Big Island. For Orange, a player committed to Madagascar’s digital transition, it is essential to support and guide this area in its digital transformation. For more than two decades, Orange Madagascar has made its technological know-how available for the benefit of all residents and continues to extend its network with the aim of opening up rural, even very remote, regions in order to accelerate economic growth. national.
Orange supports economic players by offering them innovative solutions for communication, internet access and mobile payment, with the aim of providing everyone with the means for an ethical digital world. During these shows, the operator presents different offers dedicated to the general public and businesses. Among them is the WiSAT Pro offer, which offers businesses high-speed internet access throughout Madagascar thanks to high-performance equipment.
Loïc Raveloson