The Ministry of Tourism draws up a positive assessment of the Tourism sector in 2023 in Madagascar. The year was marked in particular by the promotion of the destination, which resulted in the organization of eductours, the diversification of tourist offers and the development of niche products, but also exchanges, and representation of Madagascar during major events in the Tourism sector around the world.
222,848 visitors between January and December 27, 2023. This is the number of tourist arrivals recorded in Madagascar in 2023. A result obtained thanks to the efforts deployed by the ministry and tourism professionals in the country, by highlighting the destination Madagascar in the tourism market. No less than 20 international magazines have devoted articles and pages to the destination Madagascar in 2023. In addition, the country was highlighted during two major international events, as a guest country of honor at the Budapest International Tourism Fair and as a partner country at the Poznan Tourism Fair in Poland. Eastern Europe is indeed among the new markets that Madagascar aims to conquer to achieve the objective of 1 million tourists by 2028. These two representations were thus an opportunity to support resellers in Hungary and Poland to master the tourist products available in Madagascar, and to understand the details and subtleties of the destination.
In the country, edutours in which 93 tour operators and travel agencies participated were also organized in 2023. These edutours aimed to strengthen links between professionals, explore new partnership opportunities and promote the Big Island as a destination. of choice on the international scene. Efforts have also been made to diversify tourism offerings and develop niche products. Among the notable successes are the successful second edition of the Festikite at Sakalava Bay in Antsiranana, as well as the hot air balloon raid which made it possible to discover the great diversity of the tourist landscape in Madagascar, indicates the Ministry of Tourism. These events reflect the ongoing commitment to promote Madagascar as a destination that offers unique and memorable experiences.
Meira