The Minister of Tourism and Crafts Joël Randriamandranto, recently confirmed in his position, made his first trip to the field by going to the village of creative artisans at CENAM in Andavamamba.
This member of the government met directly with artisans while discussing issues affecting the craft sector and identifying the necessary areas for improvement contributing to its development, as part of a proactive approach to dialogue. At the end of this direct interaction, the responsible minister mentioned that a communication plan will be put in place with the aim of promoting Malagasy craftsmanship and know-how in this area. To do this, “a promotion of the village of creative artisans will be scheduled very soon. The objective is to attract tourists choosing the Madagascar destination to visit this village so that they can buy artisanal products as souvenirs of the Big Island.mentioned the Minister of Tourism and Crafts Joël Randriamandranto.
Preparing for the HMI event
And he recalled that the CENAM or National Center for Malagasy Crafts as an organization attached to his ministerial department will be supported in terms of promotion of the Crafts sector. This attached organization as well as the associations of creative craftsmen will also be involved in the preparation of the event entitled IHM or International Handicraft Fair Madagascar. The stakeholders have already discussed together the progress of the organization of this large-scale economic event, which will take place next June. Indeed, many international buyers will be invited to attend in order to promote this craft sector which not only provides foreign currency but also generates jobs. It must be recognized that Madagascar is also renowned internationally for the manufacture of handmade artisanal products, to name only embroidery and tuxedos, which are very popular on the United States market.
Make other visits
Furthermore, the problem of supplying raw materials constitutes a major constraint mentioned by artisans in recent years. This does not allow them to fulfill orders in large quantities, without forgetting quality. The supervisory ministry is therefore committed to meeting this great challenge by seeking options that will be respectful of the environment. And still at the request of craftsmen, this ministerial department is already planning to soon plan training sessions on product quality with a view to professionalizing craft trades. It should be noted that the Minister of Tourism and Crafts Joël Randriamandranto plans to make other visits to the various craft markets so that no craftsman is left behind and that he can listen to their needs. expectations.
Navalona R.