The promotion of national tourism is part of the strategy of the Ministry of Tourism and Crafts by working in close collaboration with the National Tourism Office of Madagascar (ONTM).
“ We developed it during the Covid-19 period by periodically organizing the “Tsenaben’ny Fizahantany” or Bons Plans Tourisme fair given that Madagascar’s borders were closed. Currently, we see that domestic tourism is booming. Indeed, according to statistics published by Madagascar National Parks, the number of national tourists visiting Protected Areas is multiplied by 6 in the space of 3 years, i.e. more than 63,000 visitors last year compared to around 12,000 visitors. in 2020 “. The Director General of Tourism, Tsitohaina Andriamanohera, mentioned this during the launch of the 7e edition of “Tsenaben’ny Fizahantany” yesterday, in the premises of the supervisory ministry in Tsimbazaza.
Promotional offers
“ Which shows that the Malagasy population is starting to take an interest in discovering all the tourist destinations in Madagascar. As part of the “Tsenaben’ny Fizahantany”, many operators are making promotional travel offers adapted to all budgets. “, he continued. For the 7e edition of this show which will take place from March 15 to 17, 2024 in the Antaninarenina garden, 11 Tour Operators specializing in tailor-made trips, Regional Tourist Offices, 4 hoteliers and service providers working in the field of tourism, will participate. “ This event stands out for promoting new tourist circuits that national residents must discover, via the regional Tourist Offices. Visiting this show will allow them to better prepare for the Easter holidays “, declared Mbolanirina Andrianaivosoa, head of national tourism at the ONTM.
Prizes to be won
Furthermore, ” A culinary competition will be organized in partnership with Haka Fy Authentic Restaurant as part of this 7e edition of “Tsenaben’ny Fizahantany”. Many prizes will be up for grabs. We can cite, among others, a package at the Nosy Boraha Jazz Festival, a stay at the Antsanitia Resort hotel and an overnight stay with breakfast in one of the most beautiful guest houses in Madagascar. A nutritionist will also intervene during this culinary event to share good practices in healthy and balanced eating. “, she said. It must be recognized that the Bons Plans Tourisme exhibition contributes to the development of national tourism, representing a considerable part of the tourism industry in Madagascar with a potential of 2 million national travelers.
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