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| Lova Ratovomalala, executive director of the Madagascar Tourism Confederation. |
Lova Ratovomalala, executive director of the Malagasy Tourism Confederation, believes that to promote the development of tourism, it is essential that the State and the private sector reach an agreement.
This week, the Madagascar Tourism Confederation (CTM) participated in the International Forum of Agriculture, Livestock and Fisheries (FIA) in Tanjombato, within the Forello zone. During the event, its executive director, Lova Ratovomalala, addressed the difficulties encountered by economic operators in the tourism sector. He also mentioned the fact that synergy between the State and the private sector remains essential for the local economy. According to him, the executive and the private sector must find common ground for the merits of Malagasy tourism.
Lova Ratovomalala welcomes the arrival of Emirates Airlines, which he considers a crucial step for the development of tourism. “As we know, there is no tourism without a plane. With the frequency of four flights per week, pre-pandemic results can be achieved before the end of this year,” says the CTM boss.
One of the CTM’s reasons for being at the FIA is the promotion of sustainable tourism. Lova Ratovomalala emphasizes that the private sector is ready to embark on sustainable tourism.
Main asset
With 5% of the world’s biodiversity provided by Madagascar, the executive director believes that environmental preservation remains the Big Island’s main asset in terms of tourism.
However, efforts still need to be made for the State to achieve the objective of one million tourists in 2028. Lova Ratovomalala notes that the Malagasy executive is quite optimistic about its objective.
“Reaching half of the state’s forecast would already be progress in itself,” explains the executive director.
Besides, according to the CTM, the state of the roads is still deplorable, and efforts still need to be made to rehabilitate them. Development is seen as a source of energy, and as long as these infrastructures are not improved, progress will remain a utopia for the Malagasy.
Ravo Andriantsalama