Madagascar is not left out in terms of technological development because several sectors of activity are now digitalized, to name only agriculture, education, commerce and tourism.
“We can even apply artificial intelligence to promote the Madagascar destination on the international market. This is why we work in close collaboration with professionals in the tourism sector.” Josceline Yvonne Andriamiarintsoa, CEO and manager of the communications agency Tropi’Com explained this during a press conference organized at her stand as part of her participation in the 10e edition of the International Tourism Fair of Madagascar (ITM) which was recently held at the CCI Ivato. Indeed, “the lack of visibility, especially in terms of technological developments, still remains an obstacle preventing the destination from being known internationally. We often limit ourselves to the word of mouth system to attract travelers to come to Madagascar. However, the Big Island faces stiff competition from many attractive destinations for international tourists, to name only Mauritius,” she continued.
More competitive
This entrepreneur wants to support key players in the tourism sector by offering them a tailor-made digital strategy and influencer marketing, among other things, without forgetting the optimization of social networks. “Our goal is to help them be more competitive in the international market. As an illustration, Madagascar’s reception capacity has continued to improve in recent times with the opening of new hotel and catering establishments while some existing hotels cannot even be geo-located on the site. from Google Maps. In addition, we work in partnership with Vanilla Pay Madagascar, for all online payment of reservations for customers abroad,” according to his explanations. It should be remembered that Vanilla Pay Madagascar is the first secure online payment aggregator via a single platform.
Furthermore, Josceline Yvonne Andriamiarintsoa, the founder of Tropi’Com, would like to point out that players operating in the tourism sector can develop their orders thanks to the improvement of their visibility via this technological development. “International tourists trust them more because they professionalize in the digital field instead of venturing into social networks,” she concluded.
Navalona R.