Some recognize that the tourism sector not only provides foreign currency but also jobs for the Nation.
The objective set by the Ministry in charge of Tourism and Crafts is to attract one million tourists to choose the Madagascar destination in 2028. To do this, an improvement in Madagascar’s reception capacity is necessary. And in terms of human capital, “ a need for 70,000 jobs to be created is identified in this growing sector to be able to serve these one million tourists », according to the explanations of the Director General of Tourism, Tsitohaina Andriamanohera, during his presentation as part of a donor conference organized very recently in the capital. This may affect, among others, the areas of hotels, restaurants and guiding, not forgetting transport.
Seven major brands. This is why this ministerial department has now raised awareness among more than 6,000 high school students about the tourism, hotel and catering professions. In addition, a project to build a branch of the INTH (National Institute of Tourism and Hospitality) is underway in Antsiranana. “ This will make it possible to relocate the training of highly qualified professionals to become key players in the fields of tourism, hospitality and catering in Madagascar. “, he continued. It should be noted that this Institute has just graduated this year with 588 students who obtained their diplomas. And 62 cooking learners also obtained their certificates. In addition to the development of human capital which fits perfectly into the general policy of the State, the supervisory ministry also spares no effort to promote investments to be made by the private sector both at the national and international level. For illustration, 15 plots of land and 3 Marina sites are currently identified to enable the viability of any tourism project. “ Seven major international brands are interested », according to the Director General of Tourism.
61 new establishments. Speaking of new projects, construction of tourist establishments in Madagascar, statistics published by the Ministry of Tourism and Crafts show 61 establishments having received their opening authorization last April. Among which, 23 new hotels and 18 new restaurants have just opened their doors. We have also identified seven new guest rooms meeting the required standards and three snack bars or coffee shops which have just been set up. In addition, stakeholders have been able to diversify their accommodation offers for all categories of tourists, both national and international, especially as the holidays and the high tourist season approach. In fact, two inns and two tourist residences were recently created. All these new reception infrastructures necessarily create new jobs. Compared to the previous month, the number of tourist establishments which began to carry out their activities increased with the registration of 13 new establishments which obtained their opening authorization. Furthermore, the Association National Guides mentioned, very recently, an obvious lack of tourist guides who are the first ambassadors of the country given that they are in direct contact with tourists throughout their stays in Madagascar.
Navalona R.